Heather Winkel is an art director, publication designer and content creator.
She collaborates with editorial and marketing teams to produce high-caliber visuals and design solutions for publications and brands. From conceptualization to development to execution, Heather's passionate about crafting smart, compelling design. Her creative vision, attention to detail and energy come through in every project she’s instrumental in bringing to life.
Heather's commitment to excellence has resulted in wide industry acclaim for her publication work including awards from Folio and Association Media and Publishing. She was named one of Folio Magazine’s Rising Stars: Ten Under 30 in 2010. Heather holds a degree in Journalism from the University of Nebraska-Lincoln and a Master’s degree in Publications Design from the University of Baltimore.
When not generating ideas, art directing photo shoots or launching magazines, she can be found traveling near and far, planning parties and exploring with her toddler.
Art direction for website imagery. Final images here.
PUBLICATION DESIGN + ART DIRECTION
Heather has been leading creative teams and producing magazines in print and digital formats for ten plus years. She knows good design, but she also becomes an extension of your editorial team and is adept at establishing workflows, setting schedules, meeting milestones, managing budgets, handling multiple responsibilities autonomously, proposing ideas and solving problems to ensure highest quality output. Heather specializes in:
- print, digital and app magazine design
- magazine launch + redesign
- ongoing design + art direction
- per project design + art direction
- lookbook and catalog design + art direction
PHOTOGRAPHY + ILLUSTRATION ART DIRECTION
Heather's forte is conceptualizing original art and then bringing the vision to life! This includes content strategy, hiring illustrators and photographers, coordinating talent, prop styling, production details and art direction. Heather focuses on:
- photo shoot production + management
- on- and off-site photo art direction
- illustration art direction
CUSTOM CONTENT CREATION
Heather collaborates with editors and photographers to create custom content and visuals for publications, blogs and brands. Previously, she co-founded maché magazine, an online food and entertaining publication. Heather's areas of expertise include travel, parenting, paper goods, lifestyle DIY and entertaining.
Setting the table for a fall photo shoot. Final images here.
2016 Folio Digital Ozzie Award Association / Non-Profit (B-to-B) Standalone Digital Magazine, CTDO
2016 Folio Digital Ozzie Honorable Mention Association / Non-Profit (B-to-B) Use of Typography, CTDO
2016 Folio Digital Ozzie Honorable Mention B-to-B Design, New Magazine, Middle Market Growth
2016 AM&P Bronze EXCEL Award Digital Media Mobile Application (magazine), CTDO
2015 Folio Digital Ozzie Award Association / Non-Profit (B-to-B) Standalone Digital Magazine, Middle Market Growth
2015 Silver EXCEL Award General Excellence, AYP magazine
2015 Bronze EXCEL Award Design Excellence, AYP magazine
2014 Folio Digital Eddie Award Association / Non-Profit (B-to-B) – Standalone Digital Magazine, Middle Market Growth
2014 Association TRENDS All-Media Silver Award Monthly Professional Society Magazine, Middle Market Growth
2014 Apex Award New Magazine, Journal & Tabloid, Middle Market Growth
2013 Folio Eddie Honorable Mention best digital edition, Middle Market Growth
2013 Association TRENDS All-Media Bronze Award Monthly Professional Society Magazine, Middle Market Growth
2012 AM&P Silver EXCEL Award Most Improved, 50,000 or fewer, AYP magazine
2012 APEX Grand Award Design and Illustration, AYP magazine
2012 APEX Award of Excellence Design and Illustration, AYP magazine
2011 Bronze EXCEL Award Media Innovation - Digital Magazines, MOVE digital edition
2010 AM&P Silver EXCEL Award Online Publishing Innovation, MOVE magazine
2010 APEX Award Most Improved Magazine, MOVE magazine redesign
2010 TABPI's Tabbie Award Honorable Mention (5th overall) Best Single Issue, MOVE magazine
2010 ASBPA Gold Award Publication Redesign $2M and under, MOVE magazine
2005 Society for News Design Award of Excellence Varsity One-Track Mind cover, The Baltimore Sun
Renewable Natural Resources Foundation Award of Excellence in Journalism The Platte River Odyssey, The University of Nebraska-Lincoln
PHOTOS BY MATTHEW RAKOLA, THE HURSTS & CO AND JENNI SWEITZER