All posts filed under: PROCESS

The Ones Not Chosen

I like to show a good mix of cover options to clients. A little safe, a little uncomfortable. A photo, an illustration. A white background, a dark background. People, concept. Not to mention the bigger picture questions I juggle: Is it too similar to something we’ve done in the past year? How many options are […]

Process / Personal Board

AYP covers are hard. They’re not literal and are often multi-faceted, making it difficult to hook onto one focused idea. The February/March cover story was about support teams. Every Y professional needs a group of people who can step back and help them evaluate themselves objectively. A personal board, if you will. The ideal personal […]

Process / Julep Cover

This is one of my favorite MMG cover shoots to date, which is a bit ironic because I was art directing from afar! I worked with Stewart Tilger, an amazing photographer out in Seattle, to get these shots of Jane Park of Julep. Stewart went out for a scout and sent back snapshots of the […]