DESIGN, NEW WORK, PROCESS
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New Work / Two Fruity Covers + The Suspense

Fruity_Covers

I sliced and diced A LOT of fruit for this summery shoot. Or shoots, I should say. My original assignment was no-bake desserts to keep you cool and out of the kitchen when summer heats up. Since a lot of the ingredients were fruit, I parlayed it into a second story about guilt-free fruity desserts. It resulted in a shoot full of fruit…and two covers!

Fruity_NoBakeTruffles

I put hours of brainstorming, visioning and thought into each shoot, but once I ship final photos and stories off to the publisher it’s always a suspense-filled wait to see what they do with my work. Here’s some of what I sent.

Fruity_NoBakePie

Fruity_BananaSushi

Fruity_DonutShortcake

And here’s what they did with the no-bake and fruity spreads.

Fruity_NoBakeDessertSpread

Fruity_FruitySpread

As an art director, letting go of my vision is pretty much the hardest part of creating content for hire. Then again, I get to be surprised when I land the cover!

Fruity_Square

And because I need you to fully appreciate just how much dicing there was…1/4″ squares…in a square.

Pineapple

You can check out these two fruity features in the May and June issues of Momaha.

Photos Dev Hanumara
Styling Heather Winkel

For Momaha magazine, May 2015 and June 2015.

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